PSMA - Mastering the Art of Cross-Selling

    April 14, 2021
    12:00 PM - 1:00 PM
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    Zoom Meeting


    Please note this is a lunch time Zoom session. A link will be sent to you prior to the event.

    Cross-selling is one of the fastest and most efficient ways to bring in new work. There’s literally millions of dollars in new business out there, within your firm’s reach, just waiting for you to grab it. If only your professionals knew how.

    The truth is, cross-selling is hard. In this program, award-winning, best-selling author David H. Freeman, J.D. will decode the process and show you a step-by-step blueprint for taking your firms’ cross-selling to the next level.

    You’ll learn that by simply reframing the process from selling to service (cross-serving), professionals can become more motivated to do it. You’ll learn about the typical roadblocks, and how to overcome them by leveraging 13 Accelerators of success. By the end of this program, participants will learn:

    • What firm leaders and individual professionals can do to drive more, and better, cross-serving activity.
    • How to get professionals to willingly give more of their time and energy toward cross-serving.
    • The common obstacles that impede cross-serving success.
    • How to improve performance in some of the key “Accelerators” of cross-serving activity.

    David H. Freeman, J.D., CEO of David Freeman Consulting Group, is a two-time best-selling author, and he is in the National Law Journal Hall of Fame for being voted the top business development coach and consultant in nationwide surveys for three consecutive years. For over 26 years, he has worked with over 200 law firms, including nearly half of the Am Law 200. He is a Trusted Advisor with the Professional Development Consortium and a Fellow at the College of Law Practice Management.


    $0.00 Member Registration (Free)

    $30.00 Non-Member Registration